West Coast Eagles - Case Study

The West Coast Eagles are a professional Australian rules football team based in Perth, Western Australia. The club was formed in 1986 and competes in the Australian Football League (AFL). The West Coast Eagles have won four AFL premierships in 1992, 1994, 2006 and 2018. Access the West Coast Eagles website here: https://www.westcoasteagles.com.au/.

The West Coast Eagles, recently implemented HIVO’s digital asset management (DAM) platform to better organise and utilise their vast collection of digital media assets.

HIVO has revolutionised the way we manage and harness our creative resources at the club. The efficiency we now have with our entire back catalogue of media assets is amazing. The HIVO support team’s collaboration with us is impressive and are always looking for ways to improve the platform even further.” - James Yelland, Design and Brand Manager

Why the West Coast Eagles Implement HIVO:

The team had been using a combination of physical storage and various cloud-based platforms to store and share their digital assets, such as team photos, videos, and graphics. However, this system proved to be inefficient, as it was difficult to find and access the desired assets, and the team was also concerned about the ongoing security of their sensitive digital assets being spread across a number of different platforms and devices. 

To address these issues, the West Coast Eagles decided to invest in HIVO’s digital asset management platform. After researching various options and conducting a number of third party led product demonstrations, they selected HIVO as there preferred cloud-based solution.

What Problems does the HIVO Platform Solve:

With the new system in place, the team at West Coast is now able to easily upload and organise all of their digital assets, including images, videos, designs and documents. The system also includes automated metadata tagging, facial recognition and powerful search capabilities, which makes it so much easier for team members to find the assets they need. The team also leverage the additional layers of information security, such as user-level permissions, password protection and single sign on, which ensures that only authorised personnel have access to the right assets.

The implementation of HIVO has also had a significant impact on the team's day to day workflow and operations. It has saved them time and effort by making it easier to find and access the digital assets they need, improve the overall efficiency and security of their digital asset management processes, as well as provide the ability to collaborate more effectively with external partners and vendors.

Users are now able to provide authorised partners with access to specific assets, such as team photos and videos, which allows them to create more effective marketing materials and bring campaigns to market faster. Additionally, the system's ability to track usage and permissions ensured that the team was able to easily monitor and control the usage of their assets by external parties.

Another benefit to implementing HIVO has been the ability to easily archive and preserve historical assets for the club. Prior to implementing HIVO, the team's historical assets were stored in a variety of physical and digital formats, making it difficult to access and preserve them. With HIVO now in place, organising these assets and ensuring that they are properly preserved and accessible for future reference is a breeze.

The West Coast Eagles have also experienced improved scalability. As the clubs digital asset collection is constantly growing, HIVO’s cloud based infrastructure allows the collection to easily scale to accommodate this ongoing growth, without the club having to worry about running out of storage space or dealing with slow performance.

Furthermore, the club is able to improve their brand consistency across marketing channels by having all digital assets available and retrievable in the one place and having those assets be easily accessible to staff, partners, suppliers and sponsors and with all the necessary permissions. 

Overall, the West Coast Eagles' implementation of a digital asset management system has delivered significant benefits in terms of improved efficiency, security, collaboration, preservation, scalability, and brand consistency. It is a great example of how investing in the right technology can help organisations streamline their processes and improve their overall productivity and performance.

If your business is like the West Coast Eagles and wanting to take control over your digital assets and marketing operations -

Get in touch with our team today to  request a demonstration and see HIVO in action.