Melbourne Arts Precinct Corporation (MAP Co) is an important part of Melbourne’s vibrant arts scene. It hosts a variety of events, exhibitions, and cultural activities. To better manage all its digital content, MAP Co partnered with HIVO, Australia’s leading digital asset management software, making it easier to handle digital content and connect with the community.
Challenges Faced
MAP Co faced a number of key challenges when managing its digital content:
- Inefficient Asset Management: Before working with HIVO, managing digital assets was slow and took a lot of time, delaying the promotion of arts and culture events.
- Isolated Content Creation: Without a single management system, different departments often did the same work, leading to inconsistent branding and messaging.
- External Collaboration Difficulties: Sharing assets with artists, sponsors, and media partners was difficult, which slowed the promotion of cultural events.
HIVO's Custom Solutions
Centralized Digital Asset Repository
HIVO’s solution offers a cloud-based system for all of MAP Co's digital content. This makes it easy to organize and find digital assets quickly, helping to promote events faster. The platform also provides strong security features to protect important information, so only authorized users can access it. With powerful search tools, team members can find files using keywords, tags, or other details, making the workflow smoother. The system supports many file types, from images and videos to documents and presentations, making it adaptable for different needs. This way, MAP Co can boost teamwork and increase efficiency across all departments.
Better Team Collaboration
By using HIVO’s platform, MAP Co has significantly improved collaboration both within its team and with external partners. The platform allows for real-time editing, feedback, and approvals, which are essential for the smooth coordination of large-scale events and festivals. Furthermore, the ability to streamline processes and centralize digital assets has greatly boosted productivity and team cohesion, enabling MAP Co to deliver outstanding cultural experiences to the community.
Automated Workflows
HIVO’s solution automates repetitive tasks related to digital asset management, such as approval and distribution. It saves time by handling routine jobs automatically. This lets MAP Co’s staff focus on more important and creative projects, improving efficiency and project delivery.
Consistent Branding Tools
HIVO’s branding tools help keep all digital content consistent with MAP Co’s brand. Accessible brand guidelines and assets unify MAP Co’s look across all digital channels. This engages a wide audience with a clear and strong message. Everyone can easily find and use these tools.
Ongoing Impact
HIVO’s digital asset management solution has benefited MAP Co in key ways:
- Improved Efficiency: Using HIVO's system has streamlined MAP Co's operations, making marketing and event promotion more efficient and faster.
- Boosted Collaboration and Productivity: Better collaboration features have created a more integrated approach to planning and executing cultural events, increasing MAP Co’s impact on arts and the community.
Summary
The partnership between HIVO and MAP Co has transformed how MAP Co manages digital assets, improving efficiency, brand consistency, and teamwork. By using HIVO, MAP Co has not only solved its initial challenges but also set new standards for engaging with the audience and supporting the community. This partnership highlights the importance of advanced digital asset management in enriching Melbourne's arts scene and overall public experience.
If your business is wanting to get the most out of it's digital assets -
Get in touch with our team today to request a demonstration and see HIVO in action.