One of the key benefits of digital asset management software is the ability to centralise storage and organisation of all your digital files. With DAM software, you can say goodbye to scattered files across different devices and folders. Instead, you can store all your assets in one centralised location, making it easier to find and access what you need.

One of the key benefits of digital asset management software is the ability to centralise storage and organisation of all your digital files. With DAM software, you can say goodbye to scattered files across different devices and folders. Instead, you caAnother advantage of digital asset management software is the ability to collaborate seamlessly with team members and automate repetitive tasks. With HIVO’s DAM software, you can set up workflows to streamline and automate the approval process for new assets, ensuring that all stakeholders are involved and informed every step of the way. You can check out our approval workflow module here.


Use the media library feature to centralise all your content as the single source of truth to upload, download, view and manage all file types and media such as photos, videos, transcripts, PDF’s, spreadsheets and design files. All media is stored in the cloud on AWS S3 servers.

Search for digital assets and filter by task, keyword, file type, face, user, date range, colour codes and more. Customise HIVO’s lightning fast search results to display search results in grid or list formats.

Predictive search in digital asset management software makes searching for the files you are looking for a whole lot faster. HIVO’s AI powered search engine suggests search terms that could be what you're looking for or tags related to the search topic.

Optionally display folders with multiple levels and hierarchy. Upon on-boarding the HIVO platform, our support team will work with you to keep the same filing structure and asset taxonomy you currently have, or work with you to implement a new one.

Ability to export and download assets in various formats and file sizes without affecting original assets. Optionally save exported assets as a new version and let HIVO's DAM software automatically convert large file sizes into smaller versions as you need them.

Utilise our AI to identify and tag objects, people, text, scenes, sentiment and activities in images and videos as they are uploaded to your library. Searching and finding your images and videos in the search engine has never been faster or easier.

Facial recognition technology that can identify and recognise faces in images uploaded into HIVO.
Find and tag images of the CEO, link a release form, update consent status or quickly identify and search for the same face across your entire Library of assets.

Share links with no login requirements for external review by other departments(eg. legal compliance) within your organisation. Time-stamped video commenting and review with one-click commenting and approvals.

Automated and mass management of metadata, including tag and caption prediction of digital assets based on AI. Rapidly tag and update metadata fields on a selection of files or folders in just a few clicks with seamless metadata management built for speed and simplicity.

Automated file versioning features for easy new version creation of thumbnails and web resolution assets. Easily generate, upload and download customised versions on request and keep a record from first drafts to the final version.

Streamline your workflow across thousands of assets, suppliers, partners and workflows. Link important legal documents like copyright, release forms and licensing agreements to your assets right throughout your entire workflow.

With automated collections, users can create rules and automated workflows based on facial recognition, location, file type and more. Then anytime new assets are uploaded into your Library, they will be automatically added into the collections you specify based on your rules.

Keep your library organised and moderated via multi-stage approval process across upload, download, asset reviews and approvals. Have staff, suppliers or photographers tag and upload content for you and then approve the upload prior to assets being submitted to your asset library.

Automatically identify duplicate assets during the upload process to prevent duplication across your entire asset library. Easily remove detected duplicates or merge and re-name assets as separate versions.

Apply customised permission structures tailored to your organisational structure so only people with the appropriate level of access can view, edit, review, archive, make sensitive and download content. Set permissions at an individual, group or department level at the click of a button.

Share entire collections of assets with both external and internal users via our powerful digital asset management software. View, favourite and access collections that you have received, shared or published online, as well as creating your own private collections.

All file types can be uploaded to HIVO. Supported file types are then automatically optimised and converted to generate new file types, versions and previews that are accessible and ready to use at any time on any platform, ensuring you maximise your digital media asset expenditure.
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As cloud digital asset management software, your entire media library is available in the cloud on any device and accessible anywhere in the world where there is an internet connection. HIVO is your control panel for easy access to digital assets and the world of digital media production and publishing.

HIVO is monitored by a world class 24/7 managed cyber security service and all asset are stored on highly secure AWS servers that are ISO27001 compliant. On request HIVO can provide your digital, IT and legal teams with all relevant security documentation and response play books that combat real and potential cyber risks and threats.

Receive in-app and email notifications across your entire workflow, including when new media is ready for download, a comment is published, a change is requested and a whole lot more. Optionally configure when you receive both notifications and emails.

Keep your digital asset library up-to-date by archiving files and media automatically via a set expiry date. Manage digital asset restrictions to only the latest or most relevant assets, with the option to recover previous versions only if you need them.

Easily add tags and metadata to your digital assets based on pre-defined taxonomy that is unique to your business and to enable lightning fast search and asset recall for users.

HIVO’s powerful search engine enables users to search and filter assets based on where assets were originally created or had a location set. Searches can be done by address, location, place name, latitude and longitude coordinates.


Digital Asset Management (DAM) software is a centralised platform that stores, organises, manages, and distributes digital files such as images, videos, documents and brand assets. Unlike basic file storage systems, DAM software uses structured metadata, tagging, permissions, and search tools to make assets easy to find and control. It allows teams to maintain brand consistency, manage content approvals and ensure the correct versions of files are used across marketing, communications and operations.
Digital assets typically managed in a DAM include:
DAM platforms are commonly used by marketing teams, government organisations, enterprise businesses, and creative departments managing large volumes of content
Digital Asset Management (DAM) software works by storing digital files in a structured repository where they are organised using metadata, tags, permissions and version control. When assets are uploaded, they are categorised using custom metadata fields such as:
Users can then search using keywords, filters, or AI-powered visual search to instantly locate files.
Most DAM systems also include:
This structured approach eliminates folder chaos and allows organisations to scale content operations efficiently.
Digital Asset Management (DAM) software solves the problem of lost, duplicated, inconsistent, and poorly governed digital content.
Common issues DAM addresses include:
1. Time wasted searching for files. Employees often spend hours locating the latest version of an asset across shared drives and email threads.
2. Version control issues. Multiple versions of logos, brochures, or campaigns create brand inconsistency and compliance risk.
3. Duplicate asset purchases. Teams unknowingly re-purchase stock images or recreate content that already exists.
4. Brand governance challenges. Without controlled access and approval workflows, outdated or non-compliant assets may be used publicly.
5. Scaling content across teams and regions. Large or distributed organisations struggle to maintain consistency across departments or locations.
By centralising and structuring content, DAM software reduces operational inefficiencies and improves brand control.
The main difference between Digital Asset Management (DAM) software and cloud storage tools like Google Drive or Dropbox is that DAM provides structured asset governance, advanced search, and workflow control — not just file storage.
Cloud storage platforms are designed primarily for file sharing and backup. While they allow folders and basic permissions, they typically lack:
DAM software is built specifically for managing brand and marketing assets at scale. It supports governance, compliance, and controlled distribution — which becomes critical for growing businesses and regulated industries.
In short:
Digital Asset Management (DAM) software setup typically takes between a few weeks to several months, depending on organisational complexity and migration requirements.
Setup timelines depend on:
For small businesses, setup may be completed within weeks. For enterprise organisations with thousands of assets and multiple departments, structured implementation planning is required to ensure long-term scalability. A well-planned DAM implementation prioritises taxonomy design and governance frameworks before mass migration.
Yes, Digital Asset Management (DAM) software can be cost effective for small businesses, particularly those producing large volumes of marketing or brand content. While there is an upfront investment, DAM software reduces hidden costs such as:
For growing businesses, implementing DAM early can prevent operational inefficiencies as content volume increases.
Small businesses that benefit most from DAM typically:
For very small teams with minimal content needs, basic cloud storage may be sufficient, but as content scales, DAM often delivers measurable operational savings.