Dollar Shave Club Leverages HIVO for Marketing Approval Software

Dollar Shave Club delivers men everything they need in the bathroom, from razor blades to grooming products, all automatically delivered to your door in just a few clicks. It doesn't get any easier than that for the now Unilever owned online retailer, who you will remember went viral with this youtube video promoting the launch of their new razor blade membership plans:

The HIVO platform provides Dollar Shave Club Dollar with a marketing approval software and digital asset management solution. Dollar Shave Club Country Manager for Australia, New Zealand and Canada Cam McNeill commented on using the HIVO platform:

What started as a local project for the launch of our hair styling line went global through the use of the HIVO platform. The ease of use for versioning, adding users, permissions and commentary made it simple to connect our global creative team and for them to contribute to the process. Ultimately all of the finished assets suited all markets and were pushed out across the site accordingly.

Cam McNeill

Country Manager, Dollar Shave Club

Consistent High Quality Content Drives Revenue:

It is well established that consistent online shopping experiences drive revenue for online retailers and Dollar Shave Club is no exception.

Creating revenue driving product imagery and distributing it onto online or offline channels quickly and easily is now done in just a few clicks by Dollar Shave Club’s marketing team with HIVO’s integrated marketing approval software and digital asset management platform.

Online Retailers Need to Be Agile and Sustain Quick Turnarounds of Brands and Products:

As consumer demands grow and product offerings continue to increase, online retailers are challenged with bringing more new products to market faster than ever before.

The content challenge this brings to creatives, marketers and digital teams spans across the entire supply chain, from product selection, to selling branded products, to ensuring those valuable repeat purchases.

How HIVO helped Dollar Shave Club Reduce Time to Market for Boogies:

he Dollar Shave Club brand is centred around authentic experiences for the everyday man, providing customers with everything they need and nothing more. For customer success team at HIVO, working with Dollar Shave Club was a natural fit.

Dollar Shave Club required a series of entertaining yet emotive 'how-to' content to accompany the launch of their new product range, 'Boogie's'. Andy Shedden, Co-founder and Customer Success Manager at HIVO commented on working with Dollar Shave Club:

For a guy that values the simple things in life and who enjoys working with brands that genuinely try and make high quality products for the best possible end price to the consumer, working with Dollar Shave Club has been nothing short of inspiring.I think we initially started working with DSC in July 2019 and the turnaround time for the Boogies product was only 2 weeks. From briefing creatives, booking and scheduling talent, managing release forms, to reviewing and approval content versions, HIVO was instrumental in helping DSC to produce high quality work on time and on budget.

The Boogies brand has now been integrated across all of Dollar Shave Clubs digital ecosystem and marketing channels. The work speaks for itself and you can view the Boogies product here.

With HIVO Dollar Shave Club’s Marketing Team:

  • Increase visibility on product and brand assets
  • Enable asset localisation for brands across regions, ranging right across the world, from North America to Australia
  • Centrally manage product images, packshots, talent releases, videos, and branded content
  • Ensure compliance and correct use of product images across channels, including social media, website, email and mobile
  • Standardise and streamline approval processes for quicker asset reviews and approvals
  • Collaborate with digital and creative agencies and share assets securely with external parties

Get in touch with our team today to  request a demonstration and see HIVO in action.