Creating a Unified Hub for Brand, Media, and Campaign Management
The Public Transport Authority of Western Australia (PTA) oversees the state’s public transport services, including Transperth, regional town bus services, and major infrastructure projects. With a broad network of internal teams and external stakeholders, managing brand and campaign materials across the organisation was becoming increasingly complex.
To streamline access, improve consistency, and strengthen compliance, PTA partnered with HIVO to centralise their entire ecosystem of brand and media assets in a secure, cloud-based platform tailored to the needs of government agencies.
Key Outcomes
- Centralised Access to Brand and Campaign Materials
All brand assets, style guides, campaign collateral, and media files are now housed within a unified folder structure and metadata schema—making it easy for staff and contractors to locate the right content, quickly and confidently. - Simplified Content Distribution with Collections and Shared Links
HIVO’s Collections and Shared Link features allow internal teams to create curated sets of assets and distribute them seamlessly to stakeholders, without the need for manual downloads or bulky email attachments. - Automated Consent and Usage Rights Management
PTA now uses HIVO to track and store automated consent and release forms for all media featuring identifiable individuals—ensuring compliance with privacy legislation and reducing legal risk. - Single Sign-On and Custom URL for Secure Access
HIVO is integrated with PTA’s single sign-on (SSO) and hosted under a custom URL, ensuring secure and user-friendly access that aligns with government IT security protocols.
Security and Trust Built for Government
As a ISO 27001 certified platform, HIVO meets internationally recognised standards for information security management—making it a trusted choice for federal, state, and local government agencies across Australia.
This certification gives the PTA confidence that their digital assets and associated personal data are protected in line with strict governance and compliance requirements.
“HIVO has given us a secure and centralised solution for managing public-facing content across the organisation.”
“From media rights and release forms to managing our campaign assets and distributing content externally, HIVO has helped simplify how we work with brand and media. It’s user-friendly, secure, and built for the scale of government.”
— Communications Support Officer, Public Transport Authority
About the Public Transport Authority
The Public Transport Authority of Western Australia is responsible for delivering safe, reliable, and efficient public transport services to the people of WA. Its operations span Transperth, Transwa, regional town bus services, and large-scale transport infrastructure projects such as METRONET.