MEDIA ASSET MANAGEMENT

Digital Asset Management services

Media asset management is the process of organising and storing files. It is a task that often falls on the shoulders of communications and marketing teams as well as designers and photographers. An efficient media asset management system will save you time and money by helping you find what you need quickly and easily. It will also help you stay organised by keeping your files in one place with no version history or file sharing issues.

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Media Organisation and Optimisation

Media asset management as a system that allows you to organise and manage all your digital media files. It is a cloud based software system that can be used to arrange, store, and share media files.

It is also designed to make it easy for users to find the content they are looking for. Machine Learning and AI features like facial recognition, auto tagging and smart collections enable scaling asset use cases in a number of verticals like education, tourism, sport, media, government, consumer products and fmcg.

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Digital Media Security

Media security and secure cloud storage is one of the most important aspects of digital media management. The growth in the use of cloud storage, and the need for secure media storage has led to an increase in demand for service providers who can offer a secure, reliable, and scalable solution.

The importance of data security has been on a rise with hacks becoming more prevalent. This is why it is crucial to have a strong information security policy in place to avoid any such incidents. HIVO features full granular permission control and user rights functionality enabling multi-faceted teams to collaborate on a single asset repository securely, including sharing assets to external users via shared links.

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System Architecture

System architecture is the process of designing and developing a system or taxonomy that will be used to manage media assets.

The first step in designing a Media Asset Management system architecture is to define the business requirements. The second step is to identify the functional requirements and the third step is to identify non-functional requirements.

Media Asset Management systems are designed for different use cases, so it's important to understand what the purpose is and what the objectives are before making any decisions about how it should be designed.

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Multi Platform Integration

The integration of media assets across platforms is the future of content marketing. The reason for this is that it provides a consistent user experience for the customer. The same is true for internal staff cohorts. Ensuring brand consistency across your media library and available across platforms, which will lead to increased engagement and better brand distribution. HIVO forms the center of your media asset management workflow distributing media across the entire asset lifecycle while integrating with a number of third party systems to ensure a single source of truth.

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