Funlab, an Australian company renowned for creating competitive socialising experiences, operates over 40 venues with a diverse range of entertainment options. Known for it’s innovative and fun-filled environments, Funlab has established itself as a leader in the entertainment industry, employing over 2000 staff members across Australia, affectionately known as Motherfunners. You can read more about Funlab here: https://fun-lab.com/
Challenges Faced by Funlab:
Funlab faced a number of challenges managing it's digital assets, including:
- Managing a Diverse Brand Portfolio: With multiple entertainment brands under its umbrella, Funlab faced the challenge of maintaining brand consistency across various platforms and venues.
- Efficient Management of Digital Assets: The need to efficiently manage a vast array of digital assets – from marketing materials to venue-specific content – was crucial for streamlined operations.
- Rapid Content Deployment: In the fast-paced entertainment industry, the ability to quickly update and deploy new content across multiple venues and proving the ability for staff to easily self service is essential.
HIVO’s Solution
HIVO, a leading digital asset management software provider, offered a tailored solution to address Funlab's unique challenges:
- Centralized Digital Asset Management: HIVO’s platform enabled Funlab to centralize its digital assets, ensuring easy access and consistent use across all brands and venues.
- Brand Consistency and Governance: With HIVO, Funlab could enforce brand guidelines more effectively, ensuring that all marketing and operational materials aligned with their brand identity.
- Template Design for Rapid Content Creation: HIVO’s template design features allowed Funlab’s marketing team to quickly create on-brand content for social media and other digital platforms, significantly reducing time-to-market.
- Efficient Resource Management: The platform streamlined the workflow for managing internal resources and collaborations with external agencies, improving overall productivity and asset utilization.
Impact on Funlab
The HIVO platform has had the following impact for the Funlab organisation:
- Enhanced Brand Consistency: The centralized management of digital assets led to a more cohesive brand experience across all Funlab venues.
- Increased Operational Efficiency: The streamlined processes for asset management and content creation resulted in significant time savings and reduced operational costs.
- Agility in Marketing Execution: The ability to rapidly deploy new content enabled Funlab to respond quickly to market trends and customer preferences, enhancing customer engagement.
- Empowered Creative Teams: With easy access to assets and simplified content creation, Funlab’s creative teams could focus more on innovation and less on administrative tasks.
Summary
HIVO’s digital asset management solution provided Funlab with the tools necessary to manage its diverse and dynamic brand portfolio efficiently. By streamlining digital asset management and content creation processes, HIVO now plays a pivotal role in enhancing Funlab’s brand consistency and operational efficiency, ultimately contributing to their continued success in the competitive entertainment industry.
If your business is wanting to get the most out of it's digital assets -
Get in touch with our team today to request a demonstration and see HIVO in action.