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HIVO Glossary

Keep up to date with current digital trends, HIVO announcements and more.

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B

Boolean Search
Brand Asset Management (aka BAM)
Brand Identity
Brandmark

C

CMYK
Cataloging
Cloud-Based DAM
Collections (aka Lightbox Collections)
Comments
Compression
Container Format
Content Delivery Network
Content Management System (CMS)
Controlled Vocabulary
Copyright

E

EXIF – Exchangeable Image File Format
Email Link
Embed Code
Embed Media
Encapsulated PostScript (EPS)
Encoding (or Embedding) Metadata
Encryption
Enterprise Content Management
Essences
Expiration Date
Extracting Metadata

G

GIF (Graphics Interchange Format)
Geotagging
Governance Model

H

H.264
H.265
Hosting

I

IPTC
Image Recognition
Ingesting
Integration

J

JPEG/JPG

K

Keywords (aka Tags)

M

MOV (QuickTime)
MPEG
Machine Learning
Marketing Operations Management (MOM)
Marketing Resource Management (MRM)
Master Asset
Media Asset Management (MAM)
Metadata
Migration Plan
Mobile Access
Multi-instance
Multi-tenant
Multimedia

N

NAS (Network Attached Storage)
Notifications

O

OCR (Optical Character Recognition)
Offline Access
On-Premise vs Cloud
Onboarding
Opacity
Open Source

P

PDF (Portable Document Format)
PIM (Product Information Management)
PPI (Pixels Per Inch)
Pantone®
Pixel
Portable Network Graphics (PNG)
PostScript
Previews
Proofing
Proxy Files
Public Access

S

SaaS
Scalability
Search
Search Engine Optimization (SEO)

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