About Jumbo Interactive:
Jumbo Interactive is a leading online lottery technology company headquartered in Brisbane, Australia. Established in 1995, Jumbo Interactive has grown into a global organization, providing digital lottery ticket sales and technology solutions to more than 40 lotteries worldwide, including the Australian and New Zealand lotteries. With a mission to create joyful moments for lottery players, Jumbo Interactive aims to deliver innovative and engaging lottery experiences through its online platforms.
Challenge
As a fast-growing company with a wide range of marketing activities, Jumbo Interactive faced challenges in managing and organizing its digital assets effectively. The marketing team was dealing with a large volume of images, videos, and other creative assets used across various marketing channels and when working with their client partners, including websites, social media, email campaigns, and digital advertising. The traditional file storage systems and manual processes used to manage and collaborate on these digital assets were time-consuming, inefficient, and prone to errors. Jumbo Interactive needed a robust and scalable digital asset management (DAM) solution to streamline their marketing operations, improve collaboration, and enhance the overall efficiency of their marketing efforts.
Solution
After evaluation of various DAM solutions in the market, Jumbo Interactive chose to implement HIVO’s DAM software. HIVO is a cloud-based DAM platform that offers a wide range of features, including centralized storage, metadata management, search and retrieval, collaborative workflows, and integration with other marketing tools.
The implementation process began with a comprehensive analysis of Jumbo Interactive's existing digital asset management processes and requirements. The HIVO team worked closely with Jumbo Interactive's marketing team to understand their workflows, access levels, and asset types. Based on this analysis, the HIVO team configured the DAM system to align with Jumbo Interactive's specific needs, ensuring that the solution was tailored to their marketing operations.
One of the key features of HIVO that Jumbo Interactive found beneficial was its centralized storage. Digital assets, including images, videos, logos, and other creative files are now consolidated in one secure and easily accessible location. The HIVO DAM provided Jumbo Interactive with a user-friendly interface, making it simple for their marketing team to upload, organize, and manage digital assets efficiently.
The metadata management feature in HIVO was also crucial in helping Jumbo Interactive streamline their marketing operations. The marketing team could add metadata, such as keywords, descriptions, and usage rights, to each asset, making it easy to search and retrieve assets using the robust search functionality of HIVO. This significantly reduced the time spent searching for assets and improved overall productivity.
Another significant advantage of using HIVO DAM was the collaborative workflows, briefs and tasks manager. Jumbo Interactive's marketing team can now easily collaborate on creative assets in real-time with their internal team and also with their client partners, eliminating the need for cumbersome email exchanges and version control issues. HIVO has allowed the marketing team to assign different access levels to users, ensuring that only authorized users had access to specific assets, maintaining data security and integrity.
Results
The implementation of HIVO DAM has significantly improved Jumbo Interactive's marketing operations, resulting in several positive outcomes:
- Enhanced Efficiency: With the centralized storage, metadata management, and search and retrieval features of HIVO, Jumbo Interactive's marketing team can now easily locate and access digital assets, resulting in improved productivity and efficiency.
- Streamlined Collaboration: HIVO's collaborative workflows have streamlined the creative asset review and approval process, reducing the time spent on email exchanges and version control issues. The marketing team can now collaborate on assets in real-time, leading to faster decision-making and smoother marketing operations.
- Improved Asset Organization: HIVO's metadata management feature has allowed Jumbo Interactive to efficiently organize and categorize their digital assets, making it easier to search and retrieve assets when needed. This has resulted in reduced asset duplication and improved asset tracking, leading to better asset utilization and cost savings.
- Enhanced Data Security: HIVO's access control features have allowed Jumbo Interactive to manage user permissions effectively, ensuring that only authorized users have access to specific assets. This has improved data security and protected Jumbo Interactive's valuable digital assets from unauthorized access or misuse.
- Scalability: HIVO's cloud-based architecture has provided Jumbo Interactive with a scalable solution that can accommodate their growing digital asset management needs. As Jumbo Interactive continues to expand its operations, HIVO can easily scale up to meet their evolving requirements without any disruptions.
Conclusion
By implementing HIVO DAM software, Jumbo Interactive has successfully streamlined their marketing operations, improved collaboration, enhanced data security, and simplified workflows. The centralized storage, metadata management, collaborative workflows, and integration with Adobe Creative Cloud have significantly improved their digital asset management processes, resulting in enhanced efficiency, productivity, and cost savings. With HIVO's scalable solution, Jumbo Interactive is well-equipped to manage their digital assets effectively as they continue to grow their business and deliver joyful lottery experiences to their customers.
If your business is like the Jumbo Interactive and wanting to take control over your digital assets and marketing operations -
Get in touch with our team today to request a demonstration and see HIVO in action.