Bringing Consistency and Control to a Global Brand
SomnoMed, a world-leading provider of oral appliance therapy for sleep apnoea, operates across Europe, North America, and Asia, with a growing need to standardise brand operations and scale marketing content globally. Before HIVO, SomnoMed faced fragmented asset storage, region-specific processes, and inconsistent brand application.
With HIVO, SomnoMed found a solution that streamlined digital asset management, simplified content creation, and automated compliance processes—becoming their global source of truth for brand and marketing assets.
Key Challenges & Outcomes
- Centralised Digital Asset Management: HIVO serves as SomnoMed’s unified global asset library, replacing scattered regional storage solutions and ensuring consistent access across all continents.
- Brand Governance at Scale: With built-in brand guidelines and version control, SomnoMed teams now maintain a consistent visual identity no matter where they operate.
- Self-Service Content Creation: Custom templates allow teams to quickly generate on-brand business cards, social media posts, and documents—empowering local execution without design bottlenecks.
- Automated Consent and Usage Rights: HIVO simplifies media compliance with tools to manage consent, track usage rights, and enforce content restrictions for any asset featuring people.
- Faster Collaboration Through Shared Links: Uploading and downloading assets is seamless with shared links, replacing manual file transfers and enabling smooth collaboration between internal teams and external partners.
Central Source of Truth for a Global Team
With operations spanning three continents, SomnoMed needed a consistent and secure way to manage marketing materials. HIVO provided a cloud-based DAM platform, giving their teams and partners in Europe, North America, and Asia one place to access, organise, and share digital assets.
This meant no more searching through emails or outdated local drives. Everyone now works from the same asset library—ensuring consistency, brand integrity, and faster go-to-market timelines.
Empowering Local Teams with Scalable Templates
To support content creation at scale, HIVO enabled dynamic templates for everyday marketing materials like business cards, flyers, documents, and social media posts. These templates ensure brand consistency while empowering local teams to create content on-demand—without needing design support.
This self-service model has reduced bottlenecks, saved time, and allowed the marketing team to focus on strategic initiatives rather than manual approvals. All content templates were automatically imported into HIVO from existing InDesign templates.
Automated Consent and Media Compliance
With a growing image and video library that often features real people, compliance was a critical concern. HIVO’s automated consent management module helps SomnoMed track, store, and control usage rights across all assets—ensuring content is only used where and how it’s permitted.
This not only improves compliance with privacy laws globally but also reduces legal risk and manual tracking overhead.
Streamlined Upload and Distribution via Shared Links
HIVO’s shared links functionality has transformed the way SomnoMed handles both incoming uploads and outgoing downloads. Teams and partners can now securely share content with one-click access, eliminating the need for large email attachments or clunky file transfer tools.
This feature supports smoother collaboration across departments and external agencies, helping to speed up campaign execution.
“HIVO has become our single source of truth for brand and marketing content.”
“With HIVO, we’ve unified our digital assets, brand guidelines, and templates across global markets. Our teams can now create on-brand content independently while staying compliant with usage rights. It’s been a game-changer for efficiency and control across our globally distributed team.”
— Janice Loke, Senior Manager, Global Marketing Communications
About SomnoMed
Founded in 2004, SomnoMed is the global leader in continuous open airway therapy (COAT™) for obstructive sleep apnoea. With a presence in over 30 countries, they serve dental and medical professionals with high-quality, clinically proven treatment solutions.