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A thorough audit of the digital files that a firm creates reveals that only a small percentage of those files have a reasonable potential for reuse.
A digital asset management or DAM system serves three basic user groups within marketing operations.
Companies can offer a reference and presentation library through an intranet or extranet capability ofa DAM or they can outsource this function.
If you're interested in a career in digital asset management, there are several key components you need to be aware of.
In today's fast-paced digital world, it's no longer enough to rely solely on traditional methods of storing and accessing data.
Data asset management has become increasingly important for businesses in recent years, as the amount of data they generate and collect continues to grow.
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