What is a multimedia presentation center?

REFERENCE AND PRESENTATION LIBRARY

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Companies can offer a reference and presentation library through an intranet or extranet capability of a DAM or they can outsource this function.

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The library contains prebuilt presentations that address a spectrum of market needs: corporate overviews, product offerings, case studies, customer success stories, industry data and analysis, discussion of policies, and training materials.

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The library also manages a collection of collateral that may include annual reports, brochures, data sheets, and white papers—all suitable for one-off printing from a laser printer, a short-run digital press, or traditional offset printing.

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The library will organize for speedy retrieval a host of rich media digital assets, both static and dynamic, including animations, audio clips, charts and illustrations, photographs, and video clips.

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The library may contain pre-built templates for popular media composition tools such as Adobe Illustrator, Microsoft PowerPoint, QuarkXPress, etc.

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For companies that have secured appropriate site licenses, the library will contain downloadable software applications and licensed/for-sale items such as characters, music, and reports. This library delivers the highest return on investment for sales organizations with short windows of opportunity and long-term revenue streams that derive from those opportunities, such as pharmaceuticals, semiconductor parts, and subscriptions. For companies that have annually updated products such as software, the ability to propagate sales materials to the global network of resellers pays handsome returns.

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For vendors that must promote around seasonal events and unpredicted topical happenings, the library enables a field organisation to swarm a market and capture short-lived and oneshot opportunities— incremental sales with very little added cost.