Explainer Video Brief Template
In the world of digital asset management, explainer videos have become a powerful tool for businesses to convey their message effectively. These short, engaging videos can explain complex concepts, showcase products or services, and captivate audiences in a visually appealing way. However, creating an explainer video requires careful planning and preparation. In this article, we will provide you with a comprehensive template to help you create an effective explainer video brief. So, let's dive in and explore each step in detail.
1. Introduction to Explainer Videos
What is an explainer video?
An explainer video is a short, concise video that aims to explain a concept, product, or service in a clear and engaging manner. It combines visual elements, such as animation and motion graphics, with a compelling script and voiceover to convey information effectively.
Explainer videos have gained popularity in recent years due to their ability to simplify complex ideas and captivate audiences. They are often used by businesses to introduce new products, educate customers, and promote services. With their visually appealing and informative nature, explainer videos have become a valuable tool in the world of digital asset management.
Why are explainer videos important for businesses?
Explainer videos play a crucial role in the world of digital asset management. They have the ability to captivate audiences, simplify complex ideas, and increase brand awareness. Whether you want to introduce a new product, educate your customers, or promote a service, explainer videos can help you achieve your goals.
One of the key benefits of explainer videos is their ability to engage viewers. With attention spans getting shorter, businesses need to find creative ways to grab and hold their audience's attention. Explainer videos do just that by combining visual and auditory elements to create a captivating experience.
In addition to engaging viewers, explainer videos also simplify complex ideas. Whether you're explaining a complex product or a technical process, an explainer video can break it down into easily digestible chunks. By using visuals and a clear script, you can make even the most complicated concepts accessible to your audience.
Another advantage of explainer videos is their potential to increase brand awareness. By creating a visually appealing and informative video, you can showcase your brand's unique selling points and values. This helps to create a memorable impression on your audience and differentiate your business from competitors.
Defining the goals and objectives of the video
Before diving into the production process, it's essential to define the goals and objectives of your explainer video. What do you want to achieve with this video? Is it to increase brand awareness, generate leads, or educate your audience? Clearly defining your goals will guide the rest of the process and ensure that your video aligns with your overall marketing strategy.
When defining your goals, it's important to consider the specific metrics you want to measure. For example, if your goal is to generate leads, you may want to track the number of sign-ups or inquiries generated from the video. This will help you evaluate the success of your video and make any necessary adjustments to improve its effectiveness.
Identifying the target audience
To create an effective explainer video, you need to have a clear understanding of your target audience. Who are you trying to reach? What are their pain points, interests, and preferences? By identifying your target audience, you can tailor your video's messaging, tone, and visual style to resonate with them effectively.
One way to identify your target audience is by creating buyer personas. These are fictional representations of your ideal customers, based on market research and data. By understanding your target audience's demographics, psychographics, and behaviors, you can create a video that speaks directly to their needs and desires.
When creating an explainer video, it's important to consider the language and tone that will resonate with your target audience. For example, if your target audience consists of tech-savvy millennials, you may want to use a more casual and conversational tone. On the other hand, if your audience is more professional and corporate, a formal and informative tone may be more appropriate.
Outlining the key message to be conveyed
The key to a successful explainer video lies in its ability to convey a clear and concise message. Before starting the scriptwriting process, outline the key message you want to communicate. What do you want your audience to take away from watching the video? Focusing on one or two main points will help you keep the video engaging and avoid overwhelming your viewers with too much information.
When outlining your key message, it's important to consider the unique value proposition of your product or service. What sets you apart from your competitors? What problem do you solve for your customers? By highlighting these key points, you can create a compelling and persuasive video that resonates with your audience.
Another aspect to consider when outlining your key message is the desired call to action. What do you want your audience to do after watching the video? Whether it's signing up for a free trial, making a purchase, or contacting your sales team, a clear call to action will help guide your viewers towards the next step in the customer journey.
2. Script and Storyboard
Keeping the script concise and engaging
Once you have outlined the key message, it's time to create a compelling script that brings your message to life. Keep the script concise and to the point, using clear and simple language. Structure your script in a way that builds anticipation, introduces the problem or pain point, presents the solution, and ends with a strong call-to-action.
Incorporating a call-to-action
An effective explainer video always includes a call-to-action. What do you want your viewers to do after watching the video? Whether it's visiting your website, signing up for a newsletter, or making a purchase, make sure to include a clear and compelling call-to-action that prompts your audience to take the desired action.
Visual Style and Design
The visual style and design of your explainer video play a significant role in capturing your audience's attention. It should align with your brand identity and convey your message effectively. Consider factors such as colors, typography, and animation styles that resonate with your target audience and evoke the right emotions.
Voiceover and Sound Effects
The voiceover and sound effects in your explainer video contribute to its overall impact. Choose a voiceover artist whose tone and style align with your brand messaging. Additionally, incorporate sound effects that enhance the visual elements and create a compelling audio-visual experience for your viewers.
Animation and Motion Graphics
The animation and motion graphics used in your explainer video can bring your story to life and make it more engaging. Consider using dynamic transitions, visually appealing illustrations, and smooth animations that support and enhance the key message you are conveying.
3. Conducting thorough research and analysis
Collaborating with stakeholders and creative team
Creating an explainer video often involves collaboration with various stakeholders and a creative team. It's essential to gather input from all relevant parties, such as marketing, design, and sales teams, to ensure that the video aligns with the company's goals and brand guidelines.
Setting realistic timelines and budgets
Before embarking on the production process, set realistic timelines and budgets for your explainer video. This will help you stay organized and ensure that the project is completed within the designated timeframe and financial constraints.
Clearly defining the problem or pain point
One of the key elements of a successful explainer video is clearly defining the problem or pain point that your product or service solves. By addressing this problem early on in the video, you can capture your viewers' attention and showcase the value of your offering.
Case study 1: Company X's explainer video campaign
Providing real-life examples of how an explainer video has successfully impacted a company's marketing efforts can be highly effective. Include a case study that highlights the success story of Company X, showcasing how their explainer video campaign increased their brand visibility and drove significant results.
Case study 2: How Company Y increased conversions with an explainer video
Another compelling case study to include is how Company Y utilized an explainer video to increase conversions. By demonstrating how a business achieved tangible results through their explainer video, you can inspire confidence in your audience and encourage them to take similar actions.
Establishing a clear feedback process
Throughout the production process, it's crucial to establish a clear feedback process to ensure everyone involved is on the same page. Regularly review the script, storyboard, and visual elements, incorporating feedback from relevant stakeholders and team members.
Ensuring alignment with brand guidelines
While an explainer video provides an opportunity to be creative, it's important to ensure that it aligns with your brand guidelines. Consistency in visual style, tone of voice, and messaging will strengthen your brand identity and make your video more recognizable to your target audience.
Testing the video with a focus group
Before finalizing your explainer video, consider conducting testing sessions with a focus group. This will provide valuable insights into how your video is perceived and whether it effectively conveys your intended message. Use the feedback from the focus group to make any necessary adjustments and improvements.
By following this comprehensive explainer video brief template, you can create a powerful and engaging video that effectively communicates your message. Remember, a well-planned and executed explainer video has the potential to captivate your audience, increase brand awareness, and drive meaningful results for your business in the digital asset management world.
Furthermore, if you are looking for a platform that offers the ability to store templates, HIVO is an excellent choice. With its robust digital asset management capabilities, HIVO allows you to store, organize, and manage your explainer video templates, ensuring easy access and seamless collaboration with your team. By leveraging HIVO's platform, you can streamline your video production process and achieve consistent branding across all your explainer videos.