What are the key elements of workflow in a DAM?

Workflow Automation of Marketing

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Activies

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On-demand (SaaS) delivery of DAM enables the progressive deployment of technical systems that automate activities and tasks performed by one or more members of a marketing department. The figure below depicts four key elements of an on-demand DAM system.

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Brand and Marketing Management includes creative services, ad agencies, marketing services firms, publishers, licensing agencies, and trade partners of marketing supply-chain. This includes individuals or group who commission, design, produce, or license digital, print, or audio-visual content.

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Digital asset repository also known as a brand asset repository provide centralised management of reusable material—digital assets. The repository keeps track of who uses what as well as who changed or modified a particular photo, image, document, or other digital file. The repository also enforces certain business rules—such permissions for licensing or altering a digital file.

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On-demand infrastructure offers levels of security often unattainable with internally deployed systems, middleware for integration with other services such as business rules, distributed storage, and a metadata registry that facilitates searches, as well as digital rights management. The on-demand DAM suite of servers provide a platform for the creation of consistent brand . marketing messages through the collaborative sharing of assets among the entire marcom supply chain.

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Business Results from an On-demand DAM

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A SaaS or on-demand digital asset management solution simultaneously accomplishes two business ends: faster cycle time for the delivery of marketing services and content and lower costs realized through greater productivity: labor reductions and fewer external expenses.